A survey by Microsoft showed that over a third of UK small businesses did not have any strategy towards company branding even though lack of such strategic planning can have a direct impact on business performance and profit margins.
We can help you to create a brand identity not just for use online but also for traditional advertising. A strong brand identity will define the personality of your business - what your company is like and how you want it to be perceived.
Although normally involved in creating new or revised branding for us on a website it is important that the company personality is recognised at all points of interaction with its customers. For example, company branding should be consistent, prominent and easily identifiable, not only at point of sale through bags or receipts, but also through press releases, email signatures, communications with the customer, newsletters, presentations and so on. Consistent branding on all type of marketing materials evokes the 'voice' of the business and forms a bond with your clients and customers.
All the brand identity and logo creation work that we undertake can be supplied in a wide range of formats to suit all uses - from images optimised for use on the web to high resolution images suitable for use on billboards or posters.
Recent examples of corporate branding:-
J50/DMcoach - sister companies looking to keep a visually similar identity.
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C&M Training - logo for a national training company used in a wide variety of formats including online, PowerPoint, printed workbooks and exhibition banners.
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Treadrite - logo for a flooring sales and fitting company.
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Vagabond Bags - redesign of an existing logo for a specialist manufacturer of toilet bags and hot water bottles.
